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#23 How emotion can influence your buying decisions with Simon Cohen (Cohen Handler)


The infamous Simon Cohen from Cohen Handler sits down with Domenic Nesci from Wealthi to provide hints and tips for buyers coming into the market when dealing with agents and how to behave at actions.   


In 2009, Simon co founded Cohen Handler, which today has become the largest Property Buyers Agency in Australia with offices in Australia and other countries. Simon is the managing director and is the highest grossing buyer's agent in the country due to his strong passion and knowledge for property.


In the podcast, they discuss the importance of understanding what is going on in your market place and the ability to be able to compare trends, know why some properties are selling over others and how to understand what is most attractive. From there, Simon provides his opinion on the future of the market as they communicate the market's current position.

The interview questions were as follows:


What are the tools and techniques to buying investment properties? - Do you use SQM rates, excel spreadsheets, interesting websites?


What important questions are you asking agents and why?


How long does it take to get a thorough understanding of a market and what kind of work/hours do you need to put in to obtain that knowledge?


How do you train your buyers to act at an auction? Do you have any pointers for appropriate techniques that can be used?


What are the big mistakes you see and experience in a negotiation?


To find out more, subscribe to our channel at bit.ly/wealthipodcast